, second only in my mind to Tibor Kalman, has a. Also, when I went to his website, I saw this!!!!! An entire section devoted to . Thanks for being a pal, Stefan.
In , Stefan talks about why using sex in design is a super corny move:
Whenever we have anything sexual it’s done more in a jokey manner than in a sexy manner. Sex within graphic design is such a cliché that it’s difficult to use it, at least for this studio. We’ve had many music clients that pushed us to use sex on the album cover, but I always got around it, because, I don’t know, I always felt it was so lame. Steven Tyler had an idea to show a female astronaut who was trying to lick ice cream, but couldn’t because the helmet was in the way. And I refused to visualize that.
See also: why Aerosmith, Tom Ford are irrelevant and embarrassing.
See also: why Stefan Sagmeister is king:
